Under the Tobacco Cessation Benefit, ForwardHealth covers tobacco cessation counseling and pharmacotherapy services, including legend drugs and over-the-counter products, with a written prescription from a prescriber. BadgerCare Plus, Medicaid, and SeniorCare cover legend drugs for tobacco cessation. BadgerCare Plus and Medicaid cover over-the-counter products for tobacco cessation. BadgerCare Plus and Medicaid do not require a copayment for tobacco cessation counseling and drugs.
The Wisconsin Division of Public Health, the Wisconsin Department of Health Services (DHS) Tobacco Prevention and Control Program (TPCP), and the University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) have partnered to create advertising and promotional materials for the Tobacco Cessation Benefit. DHS encourages providers to promote the benefit to BadgerCare Plus, Medicaid, and SeniorCare members. Providers are also encouraged to provide tobacco cessation counseling and pharmacotherapy services to members who smoke, vape, or use other tobacco products, such as smokeless tobacco. English, Spanish, and Hmong posters and brochures promoting the benefit may be downloaded and printed.
TPCP sponsors the Wisconsin Tobacco Quit Line, which is a free confidential service to help people quit smoking, vaping, or other tobacco use. Providers are encouraged to inform members about the Wisconsin Tobacco Quit Line, which members may reach by calling 800-QUIT-NOW (800-784-8669). Also, providers may use the Fax to Quit program to request that a Wisconsin Tobacco Quit Line representative makes the initial call to a member.
Clinicians and health systems can receive free onsite training and technical assistance about the Wisconsin Tobacco Quit Line and how to help their patients quit. To find the nearest training and technical assistance specialist, providers may visit the UW-CTRI website.
More information about the TPCP, including additional resources, is available on the DHS website. More information about the Wisconsin Tobacco Quit Line and the Fax to Quit program is available on the Wisconsin Tobacco Quit Line website.
For ForwardHealth policy information regarding tobacco cessation drugs and services, providers may refer to the following Online Handbook topics on the ForwardHealth Portal:
Download production specifications for printing promotional posters.
Download production specifications for printing promotional brochures.
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